IMENE TRABELSI TRIGUI

Pr. Imene Trabelsi Trigui (Ph.D. from Université d’Auvergne-France) is an Associate Professor in Marketing (Maître de Conférences, HDR) Specialized in Olive Oil and Agrifood Marketing. She is the Director of the Marketing Research Laboratory at the University of Sfax (TUNISIA) and an expert & Consultant at INNOVIC Trading & Consulting Company. She is accompanying and assisting different companies in developing their branding and Marketing design strategies, promoting their international positioning through innovative and Digital Maketing tools thanks to technological advanced tools such as Artificial Intelligence, Chatbots, and VR/AR.